؟ Irony Mark

Now don’t get me wrong. I like Microsoft and they can come up with some really good technology. But you just have to wonder about their marketing department sometimes.

Their latest Arabic effort, Maren, is arguably a nice tool (albeit not an original idea) that intelligently converts transliterated Arabic typed on an English keyboard into real Arabic on the fly.

Then MS marketing gets hold of it and adds an introductory video that is, frankly, insulting. It starts with an inexplicable sequence of a person who cannot read chatting online with some one who cannot type. The video goes on to recommend forgetting Arabic keyboards and using Maren English for everything - Email, Word, IM. And in a really patronising way - as if to say “You poor Arabs, stop worrying about your really difficult language and use English instead”. Given that Arabs are generally touchy about the subject of American abuses to a few of their countries, one of their religions and culture in general, Microsoft marketing are simply fanning flames and the negative feedback starts flooding in. Here is one blogger:

Promoting Maren was not in the right way. I’m blogging in English and I chat with some friends in Franco-Arab way but I really care about Arabic Content and promoting the proper content to users, But Maren Video Demonstration didn’t show that It’s helping users to use Arabic Letters or Franco-Arab but It just says Screw Arabic letters .. Write in Roman Characters and we will convert to Arabic .

And a Twitter thread:

@Lastoadri: @Zeinobia well.. we shld preserve our language & force ourselves to write in Arabic letters. we can use yamli, t3reeb.. etc for quick things (13:45)

@Lastoadri: Maren is like forcing Arabs to type Arabic in latin letters. In few yrs we will have the new Turkish.. the video is so disrespectful. (13:44)

@Zeinobia: @Lastoadri why ?? I think it is good for those who do not understand Arabic English typing thing (13:27)

@Lastoadri: I feel the new Microsoft Maren program is like an insult for Arabs http://www.microsoft.com/middleeast/egypt/cmic/maren/ (13:23)

@afahad: after seeing Maren I am convinced us arabs must be the laziest nation in the world! If you do most of your typing in arabic, learn how to! (13:06)

I can only guess that the MS marketing team in Cairo were the same people who thought up Bob. I just hope they learn from mistakes.

Mash-ups is a relatively new fashion in web design - taking bits of other web sites to build up your own web page. It is not new or special - any search engine showing a small summary of a web site that it has found is a form of mash-up. Integrating an rss feed is another. And it seems that every company and their mother has its own mash-up API. But what happens when you have an Arabic web-site integrate content that may be Arabic or English or both? It can be hard to predict how to mark-up the integrated content for the right result. Here is a good example. Google makes a heroic effort to correctly align content in its Arabic web sites - but they still get it wrong.

For example - here is the result of a search for “Arab” in the Arabic google.ae:

As you see - the green web addresses look good, the text of the first result is right-to-left (note the “…” comes visually after the last Arabic word). Full marks for the second result - the English text is correctly ordered left-to-right (note the “…” is visually after the last English word).

But something has gone wrong with the third result. Lets look at it more closely with the html below…

As you can see from the mark-up, the “…” is last character in the snippet but appears in the middle of the line. The Arabic word “مصر” is drawing in a completely different location to the place it appears logically. “ArabChat.com” should be the first word in the title. What has happened is that Google has flagged this site as an Arabic site and allowed the Unicode BiDi algorithm to treat it as right-to-left text. Which gives confusing results.

Things can even more confusing if the text contains mixed Arabic and English as this result from the mobile edition of Google shows:

I defy anyone to work out what the second results actually says. It should be:

2 Arabic language - Wikipedia, the free encyclopedia - 5 Dec 2008 … Arabic (العربية al-ʿarabiyyah; less formally: عربي ʿarabi) … Standard Arabic ( - en.wikipedia.org/wiki/Arabic_language

So in a world where people are increasingly mashing-up their web pages what is the solution for BiDi languages? As one can see it is not always possible to know beforehand if the piece you are integrating is primarily English or Arabic. ArabChat.com is an Arabic web site yet the snippet found was in English. And when the Unicode BiDi algorithm is left to its own devices in the wrong primary direction the result can be unreadable.

I think there needs to be additional mark-up to handle these correctly. And this needs to be a standard approach  - one that is supported by all the web companies. What I suggest is treating this in layers.

• At the lowest level there needs to be a parser to spot URL’s and wrap these correctly. A parser to spot brackets and make sure the open bracket matches the direction of the close bracket. etc.
• The next level up would be a standard way to guess if a stream of text or HTML is primarily right-to-left or left-to-right.
• And the last level is agreed standards for Mash-up API’s, XML feeds, XSL transforms that define the intention of the creator of the content.

I hope to cover this in my following posts. And please let me have your thoughts in the comments.

Al-Jazeera is one of the more popular Arabic web pages, so any browser that claims Arabic support should be able to render it correctly. However, here is what happens on a Mac (click on the picture to see it full size):

Three problems each with a different reason.

1/ Jumping Content: this is the web site’s fault. They only format the site for one font and expect every browser to have a matching font of exactly the same size.

2/ Back-to-Front Brackets: This is the browser’s fault. I don’t know… every time Firefox comes up with an update they break something with Bi-Di.

3/ Lines too Close: now this is interesting. What is happening is that the web site css specifies:

line-height: 100%

Now this should not make the lines clash with each other and if I change the lien-height to “normal” everythign is OK. So why is this happening? Lets look at the w3c the specification or line-height:

‘line-height’

Value:      normal | <number> | <length> | <percentage> | inherit
Initial:      normal
Applies to:      all elements
Inherited:      yes
Percentages:      refer to the font size of the element itself
Media:      visual

If the property is set on a block-level element whose content is composed of inline-level elements, it specifies the minimal height of each generated inline box.

If the property is set on an inline-level element, it specifies the exact height of each box generated by the element. (Except for inline replaced elements, where the height of the box is given by the ‘height’ property.)

Values for this property have the following meanings:
normal

Tells user agents to set the computed value to a “reasonable” value based on the font size of the element. The value has the same meaning as <number>. We recommend a computed value for ‘normal’ between 1.0 to 1.2. …

<percentage>

The computed value of the property is this percentage multiplied by the element’s computed font size. Negative values are illegal.

Firstly, the Arabic font here is Geeza which is the standard Arabic fall-back font in Mac OS X. The line-height is based on the font size. As Geeza has lower descenders it is clashing with the lines below. So the browser is setting the line-height assuming an English font. I can think of two problems here

• the CSS description of line-height is too vague meaning that browser makers will define what 100% means on the needs of their English-language customers.
• The other is that CSS specifies that this should only be a minimum - but the browsers are treating this as an absolute and forcing a line height that the font will not match.

Apart from all this fonts do a very bad job of sticking to any standard convention of line-height so the fault goes all around.

Educational toy?

I am at Didacta, the big German Education trade fare, this week. having been at shows from Arabia to the UK it is obvious that there are huge opposites. First, the British education market and the German Education market are poles apart. Here, in Didacta, there are stand after stand of educational engineering products on offer. Structures, mechanics, electronics, all have their own specialised tools and toys. In the UK one can only such things tucked away among the smaller stands as if Britain is embarrassed to admit to teaching such practical subjects. And then there is the contrast with the old and the new technology in education. The lions share of space is taken up by the huge book publishers that make the German curriculum texts. Each of the publisher stands are a small village in their own right, while the new technology like software and computers are just plain 20 square meter stands - obviously technology is still nowhere near a power in education here (or anywhere else for that matter). Whatever one may say about the rest of society - the computer revolution has still not even scratched the surface of education.

And finally the picture on the right is an example of a little German humour, placed prominently in one of the display cases of a manufacturer of medical models of human body.

You know this market is controlled by a mafia… If I take one to court he will just send the judge 10 prostitutes and case over.

One person complaining about how hard it was to run a business in an Arab country that will not be named.

This is typical of the attitude many Arabs have about the “freedom” for capitalism in this region. Generally, American and European companies can deal with piracy and plagiarism by getting their embassy to lean on the local government to make sure justice is done - but for medium to small local companies it is like a jungle out there. For companies that do not like to use cronyism or outright bribery it can simply be impossible. This is one of the factors that hampers innovation in the Arab world. With the economic crisis - the world needs new vibrant markets to restart growth. Arabia is critical here as the potential for development here is huge. But without good laws and their transparent application there is simply no way this will happen.

All Europe catches a cold. So said Klemens Wenzel von Metternich in 1820. And the sneeze in America is being felt here in its own way. It has slowly dawned on me that several of the really big Gitex stands are simply gone. Sony used to fill a whole hall - gone. Microsoft had the largest of all the software stands - gone. i-Mate - largest of the device manufacturers stands - gone. Siemens - gone. Also some of the stands were odd such as one which was a company that is a chain of electronics shops in Dubai - as if they needed to fill the space. Then there is the odd embarrasing gap:

Gap like that have not been see at previous shows. If some of the companies pulled out - no one told the visitors because Gitex was still buzzing with people from as far away as Kenya and Egypt. It seems to me that the big companies are expecting a storm to come and are backing off early.

In other news Apple will be launching the iPhone in 3 Arab countries com January. Apparently Egypt has them already but they are stuck in a warehouse because the Egyptian state bans mobile GPS devices. I saw many people with a hacked iPhone and all had a very poor Arabic implemnetation patched onto it for $30 extra. Unless Apple get their act together with proper Arabic support all the phones they sell in the region will either be gre marketed or hacked and this will seriouly undermine their distribution channels and even even control of the market.

I leave you tonight with this nice photo of the tallest building in the world taken from the Gitex car park!

One thing you will not read about in any of the news reports on Gitex is Iran’s plans for the expo. Their approach has ben quite different this year. Last year was lots of small stands little Iranian tech companies selling half-baked solutions that probably only would work in Iran. This year was something else. A large open-plan space with lots of sofas and the slogan “Come to the Opportinities”. Basically saying stuff the sanctions, come to Iran, and lets do business. One exhibitor I spoke to said that he was asked to quote for 100,000 laptops. How much of this is a real for trade and how much is just to annoy the Americans I don’t know.

My favorite part of the whole show is to wander round the Chinese and East Asian stands and look at the wild and wacky gadgets they come up with. There is, always, the company that makes the most blatant 3rd-rate rip off of apple iPhone and iPods and the silliest web-cams that you can possibly imagine.  But 1st prize for wildest and wackiest gadget goes to the company that makers of the “Emotion Baby” USB flash drives:

These are tiny flash drives and come in Happy white (4Gb), Surprised blue (8Gb) and Sad pink (2Gb).

More interesting was this Korean company on a tiny 3 meter-wide stand that produces a 3D television:

It is a 42″ High definition LCD TV that works in the same way as the 3D movies you get at the cinema - it requires polarising glasses. But the results are truly, jaw droppingly, amazing. Ladies and Gentlemen I have seen the future and the future is 3D. Once the big film companies extract all the revenue they can get from BlueRay, you will see, the next big thing will be 3D. In 5 to 10 years everyone will want a 3D-capable LCD television in their living room. There are currently only 2 movies available for theseTV’s - a rather relaxing aquarium and one Korean medieval drama, But bear in mind Pixar will be producing all their future movies in 3D. Once people get used to these films in the cinema they will want them at home.

Phew - long day! Gitex is the biggest trade show in the whole Middle East. It is no CEBit but none the less it is big. First day of Gitex is always “fun” first there is the long queue outside the show because of extensive security. Then there is nothing to do from 10pm to 1pm becasue vistors are not allowed into the show.

Big news of the day - noticeable by their complete absence is Microsoft. Biggest trade show in the region and they are simply not there. Its usually its the biggest stand in Gitex (after Sony). I think they are skulking in their big Dubai offices hiding from the army of enraged users coming to give them grief about the flop that is Vista..؟

Google were at the show, however … for the first time ever! Albeit a small stand that seemed quite embarrassed that it did not know what it was there for. There were a few iGoogle posters and various photogenic Google employees being photographed by different sections of the media. Anyway had a chance to chat (between interviews) with their regional manager Mr. Husni Khuffash. He assured me that Google wanted to do everything to get more Arabic content on the web in the region. He then gave me his business cards (impressively printed on “100% post-consumer waste recycled paper”) and promised that he answers every single email that is sent to him. So let us put that to the test. His email address is …. Ok only joking.

Panasonic had the obligatory largest LCD television in the world. This time it has grown to a whopping 150 inches. My little iPhone camera cannot fully do justice to how big that is - but it is so big it is getting silly. I mean it wont even fit through the average palace door let alone fit in a room that is smaller than a cinema.

Quote of the day comes from my sales manager: “OK we made all the contacts we need lets not bother to turn up fo the rest of the show”. Erm I dont think so..

The day ended with the exhibitors party. One of my favourite events - they always lay on the best buffets dinner anywhere and then there are the belly dancers - we are in Arabia after all. The down side was that everybody had to sit through the “T3 Arabia Gadget Awards”. With obscure awards like “Most anticipated gadget” (what??) and “Best productivity device” it was pretty heavy going.

No sign so far of anything like an econonic slowdown here. The show is chock full of stands and lots of visitors from all over the region were milling around. The closest we got were the jokes the announcer at the Gitex party used to break the ice.. “What is the difference between a pigeon and an investment banker?” …

So this is my first post from Dubai about to go to my company stand - hope to post from there. If you ever get the chance to go to Dubai on a Friday evening. Don’t. The immigration hall was packed, I have never ever seen it so full. And that was nothing when compared to the wait for a taxi. The taxi queue overflowed into the scrum that is the people meeting new arrivals. How anyone is supposed find their way home is beyond me.

When I finally got into a taxi the driver explained the problem. Apparently the new terminal at the airport has just opened and the taxi company ordered most of its taxis to wait there instead (looks good for the visiting dignitaries). So there was a queue of 200 taxis at an empty terminal and 200 passengers waiting for taxis at Terminal 1. grrr.

I have been a Google junkie for some years - never venturing too far from that familiar blue page. But, I was setting up a friends PC and I wanted to install the free version of AVG anti virus software. I had the default Windows XP with the default Windows browser that defaults to Microsoft’s Live Search. OK - being lazy I just went straight to the search window and typed “AVG”. This is what I got:

The first link is from an AVG reseller, some download sites, and coming in at no. 5 is a link to the part of the AVG web site that I was not looking for - one that only shows the paid-for version of AVG. So after clicking fruitlessly for a couple of minutes I did the same search in Google:

Immediately, links no. 1 and 2 were exactly what I was looking for. I am not going back to Live search again.

With 80 million users around the world continually searching for the free version of AVG, it should be possible for a serious search engine to work out that “AVG” would mean the AVG home page or to their free software. Live.com got my search amazingly wrong. So what has Microsoft poured their billions into? A search engine that cannot see the blindingly obvious?

One can think so and that would be bad enough but when you can compare instantly Live Search results with the competition it looks worse.  In Live Search the official AVG site is buried somewhere towards the bottom of the page. The link to the free version of AVG - nowhere. Worse, look again at the sponsored links… “AVG.0fficial-Web.com” and “www.Avast-Clean.com” sites that subtly look like the official AVG and Avast web sites but are not. When you compare this to Google and Yahoo’s search results it makes Microsoft look like their Live Searches are not fair but pushing you towards sponsored links.

This maybe excusable five years ago but results like this leave a bad taste in users mouths. It makes you feel Live.com is a cheap advertising operation and not the work of a Fortune 500 company.